Product Shot Assignment - Proposal and Research

The first product image that I chose was from this Coca Cola campaign. "Share a Coke" was the name of this campaign and was a massive success. I remember everybody wanted a bottle with their name on it when it first came out. The ice cold bottles have the names of sunny holiday destinations written on them and the way the photographer put the bottles in sand under the sun makes it have a really summery feel.



The second photo I decided to choose was a campaign for Marc Jacobs perfume - "Daisy". I think this is a great shot because it's exactly what you would expect a perfume called Daisy to have for an ad, the bottle in a flowery field on a sunny day. I also like how they included a person in the shot holding the bottle.



The final product I chose was this campaign for Clinique. The choice to have a plain white background makes it a great photo as it makes the green, blue, orange and purple really stand which is what I think the photographer wanted. The ad is for their new "hydrating jelly" and I think having the product splash out of the bottle works well towards advertising what the product is all about.